RESEARCH PLAN

Producer(s): Charlotte GoodliffeProduction Title: Goodliffe productions 

Areas to research:

  • Other fashion magazines such as Vogue, V magazine and Elle.
  • Article topics
  • Cover layout
  • Colour schemes
  • Double page spread layouts
  • The target audience (Likes, dislikes, demographics psychographics)

Potential Sources:

www.vogue.co.uk

www.surveymonkey.com

http://www.elle.com

Secondary school students at Haydon School

Social networking: Facebook & Twitter

Primary Research that will be undertaken:Creation of a SurveyMonkey survey which will be distributed via social media, email and Haydon School’s VLE. The survey will be constructed to gain information of 12-18 year olds’ interests and what they would be compelled to red in a fashion magazine.Interviews will be conducted with individual students at Haydon School to gain a more in-depth and personalized understanding of their interests. 
Secondary Research that will be undertaken:Research the percentage of 12-28 year old females who are subscribed to fashion magazines, and whom of which regularly read them. Also a questionnaire in the style of ‘would you rather’ where the readers choose which articles they are more interested in reading.Use of Twitter hashtags such as #fierce, #female etc to observe opinions of celebrities & key influencers.

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